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发表于 2011-9-14 19:06:21
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Rossi vs. Ducati
Of course, this means abandoning forty years of history, and a layout which has become part of the Ducati legend. If it were to fail, Ducati would have lost both its reputation as a manufacturer of fast motorcycles, and sacrificed a key part of its iconic brand identity. If it succeeds, the question is whether the Ducatisti will feel that sacrificing their heritage is worth the return in competitiveness. It all boils down to two simple questions. Does Valentino Rossi's failure on the Ducati more harmful to Rossi or to Ducati? And would changing Ducati's design philosophy - potentially abandoning the iconic L configuration - hurt Ducati's long-term prospects more than allowing Rossi to continue failing, and risk losing him to another manufacturer?
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Rossi vs. Ducati
放棄 L4代表著放棄這已有四十年歷史且已成為Ducati特色之一的傳統. 如果真的放棄了L4但最終的結果還是失敗, 那麼Ducati將會失去身為製作最速車廠的名聲, 同時也失去了他們引以為傲的L4特色. 但如果成功了, Ducati是否會認為這樣的犧牲換回重返競爭行列是值得的? 這得要看兩個簡單的問題而定. 一是Rossi在Ducati的失敗是對Rossi本人或Ducati的名聲傷害較大? 二是Ducati若變更他們的設計哲學, 這比起不改而讓Rossi繼續陷於泥澇最終憤而轉往他隊, 是否反而對Ducati長遠的發展更不利?
To my mind, there is no debate. Ducati's exclusivity is built to a large extent on sporting success. Failure in MotoGP is simply not an option, the worst of all possible worlds. If Ducati is to exploit the strength of their own brand - and especially the selling power of Valentino Rossi - they need Rossi to be winning, or at least on the podium week in and week out. The MotoGP bikes are seen as so far removed from Ducati's street machines that the engine configuration - or for that matter, the chassis layout - is irrelevant. Using an L twin may be a big deal for Ducati's World Superbike effort, as there they are racing the machines that they are trying to sell. But exactly how many degrees apart the Desmosedici GP11's cylinders are has no bearing on the purchasing decisions of prospective Ducati customers. Having Rossi be successful is. If Rossi fails, Ducati fails, leaving them either to find another rider who can ride around the Desmosedici's problems, or pull out of MotoGP altogether and focus on World Superbikes.
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我認為這其實沒有甚麼好爭論的. Ducati的主要目標是贏得勝利, 在MotoGP失敗(最糟的情況)並不在他們的選項之列. 如果Ducati想要深耕品牌, 尤其是結合Rossi的強大吸金能力, 他們必須要Rossi能持續贏得比賽或至少能上頒獎台. 目前看來Ducati的MotoGP戰駒和市售車設計概念(尤其是在引擎型式, 或更精確的說車架設計)已經可以脫鉤了. 在WSBK上繼續使用L型雙缸對Ducati來講是件大事情因為他們既用這樣的設計來比賽同時賣車. 但在MotoGP上到底GP11的引擎是多少角度的設計對買他們街車的消費者來說這比起Rossi是否能贏一點都不重要. 如果Rossi輸了, 那麼Ducati也就輸了; 他們必須另覓他人可以駕馭的了目前所遭遇的種種問題, 或是完全退出MotoGP並只專注在WSBK上.
That final scenario is all too realistic. Ducati has survived in MotoGP thanks to the generosity of Marlboro's parent company Phillip Morris. Hiring Valentino Rossi is exactly the kind of high-profile coup that the tobacco giant loves. Having him fail miserably is exactly the kind of thing that Phillip Morris hates. If Marlboro believes the Ducati project is fundamentally flawed and that Ducati Corse is unwilling or unable to fix it, they will be gone, off to find another avenue for the promotion of their brand. With Yamaha without a title sponsor, and a long history with the Marlboro brand, Phillip Morris should have no trouble in finding another partner in MotoGP.
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這最後所提到的情況可能太超現實了點. 因為菸草大廠萬寶路的母企業主Phillip Morris的慷慨資助, Ducati得以在MotoGP上持續存在; 而雇用Rossi也正是這菸草大亨所樂於見到的. 反過來說, 見到Rossi輸的一敗塗地則是他無法容忍的. 如果萬寶路最終認定Ducati的計畫本質上就存有瑕疵且他們不願或無法修復它, 那萬寶路將會棄Ducati而去另尋它廠. 反正Yamaha目前並沒有贊助商, 再加上之前和萬寶路又有頗長的淵源, Phillip Morris應該不難在MotoGP場上找到另一個合作夥伴.
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