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发表于 2009-11-20 14:38:52
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本帖最后由 lauhongbor 于 2009-11-20 14:41 编辑
此前由于2009年世界性的经济危机，已经有很多传言认为有些国际大型品牌将缺席于意大利摩托车/配件展或甚至其它2009-2010年间的摩托车赛事和活动。
BG受我们的世界各地合作伙伴如：Brembo, Leo Vince, Marchesini, WRP, BMC, Ohlins, Suomy等国际顶级品牌邀请出席此次车展， 详谈在大中华地区摩托车运动和产品销售的发展与推广。
由于部分世界级摩托车大品牌如：本田、雅马哈， 摩托服装/配件品牌如 ： Dainese, Alpine Star 甚至我们自身品牌Arlen, Ness, Berik 以及Madif都一一缺席，令展会比以前稍显逊色。
中国摩托车/配件厂商虽然少了部分但仍然有近百个中小型的展位，除了来自浙江的CFmoto。所有其他摩托车/配件厂商只有小型展位和只展出小型踏板，4驱和电动车但都缺乏新意与创新。
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首两三天是专业日，只提供给由来自世界各地的行业/专业人士参观和洽谈业务，所以并没有造成人潮汹涌的场面。但到周末3天，展会将会人群拥而至而会水泻不通， 故我于明天周五提早回香港准备本周日的香港车展。
很多人从世界各大摩托车媒体和杂志报道已获悉大部分车厂并没有全新型号摩托车展出。在场的摩托车厂商如川崎, 铃木， 哈雷，宝马等也只是在原有的型号上作颜色或车壳包围的小改造，并没有带来更多的惊喜， 反而品牌如韩国晓星则推出多款大牌量跑车和太子车。
哈雷和宝马有个很大的展位和展出许多新车， 虽然并不是绝对的新设计但也引来不少的关注。哈雷副品牌Buell也照常出现在哈雷副展厅上，但众所周知的是哈雷将在2010放弃Buell，因此此次将是最后一次看到Buell出现在展会上。
像往常一样，许多欧洲新的小品牌冒出并在盛行，特别是摩托车排气，悬挂系统以及车身部件的产品。但很多这种品牌因用同一生产商而有相同的产品但并没有看到太多的新设计和新概念。
展会的第一天
我只有足够的时间逛完四个展厅就已经累得再走不动了，最后到了韩国晓星的展厅，这是由于BG美国合作伙伴ATK摩托品牌与韩国晓星达成了合作协议并在这里发布新闻会，印象深刻的是晓星展出了一些新型的大排量摩托车并显示出晓星进军大排量650CC-700CC摩托车市场的大趋势。
展会的第二天
由于时差，所以早上4点钟就起床了并提前将近一个小时来到了展会，继续参观完余下的2个展厅以及与几个合作伙伴相谈未来意向。非常值得高兴的是在展会上看到BG的合作伙伴 Marchesini, Leo Vince以及 Brembo均开发了2010年令人渴望的新产品。所有这些的新品发布照片及目录将在星期天的2009香港摩托车展中一一展出。
今天也是忙得不可开交的一天，最后安排ATK总裁 Frank和中国春风摩托主席赖先生一同开会，他们都希望将来有更紧密的合作以及缔造更多的资源渠道， 明天将有更多的会议和认识更多的新朋友和合作伙伴。
展会的第三天
我不断周旋于各大会议，问题是会议不全在一个展厅，所以只能从早上9点到徬晚6点半马不停蹄的奔波于各大展厅。
经过3-4次的来回参观，我开始熟悉各大展厅。并清楚记得许多知名头盔品牌，如AGV, Premier, OGK, Shark，又或者是轮胎品牌Michelin, Pirelli, Bridgestone, Metzele都没有出现在此次展会。
与我们所有合作伙伴相谈下得知，所有摩托车及其相关产品销售早在2009年初已呈现明显的下滑趋势，下跌幅度达20-40%。而大家对2010年都未能抱有太乐观的态度。
至于中国的摩托车厂商更是减少了在意大利车展的投入，许多国内知名的大厂如宗申, 钱江, 嘉陵, 豪爵都没有出现，至于隆鑫 和鑫源也只是建立了简单的展位。
令人喜出望外是来自中国杭州的春风摩托，他们一向以高品质产品和是中国第一个以电喷技术加入全线产品的品牌，他们这次带来了全新开发的4驱，全地形车的高端产品，在经过BG澳大利亚技术顾问Dale以及美国ATK总裁Frank White参观了春风的产品后，他们对春风产品的设计以及质量都赞不绝口， ATK提出有极大的兴趣与春风合作并希望有更深一层的合作讨论。
ATK与BG将为CF提供高技术的支持以及对其2010新型产品车的专业测试而ATK亦将在美国对春风产品作大力的推广及宣传。
BG的合作伙伴很多都带来一些令人惊喜的新产品，其中包括：
Brembo
来自有于多年设计生产世界顶级刹车系统的经验，Brembo研制出全新高技术含量的刹车卡钳。此款卡钳集合了多年的设计数据和全新电脑系统设计从以往的卡钳去除了一些不需要的部分使卡钳更轻但刚性更高，卡钳在高温下不易扭曲变形。
2010 年Brembo另外会推出全新的高级刹车碟盘，新碟盘磨搽面比以前的较窄，这样可以使用窄边的SBK卡钳或普通的Super Sport卡钳，另刹车碟框用全新设计的T型插头装在刹车碟心上，这样可以提供更大的全浮动功能和更容易转换。
新型的越野车刹车卡钳`将拥有高的制动性能与出色外观。
Ohlin's :
在BG 9月瑞典Ohlins之行，我们已经了 解了2010年Ohlin's的新产品的详细。
Ohlins部分产品如转向阻尼器，后避震及SBK前叉将进入全新的电子时代。用先进的电子和机械技术进行简单的按钮**将代替过去老式的手动模式，给车手们带来了更多**选择与便利，甚至可在驾骑当中实行**。这些新产品将在2010初发布。
Ohlins已在9月发布了全新的公路/赛道的汽车减震器，详细资料请向BG查询
Leo Vince
LeoVince亦有全新的排气系统将在09年11月开始呈现在市场里。
所有这些新产品我们将在11月15日的香港摩托车展上一睹他们的风采。
展会的第四天
在离开米兰之前我有半天时间到处游逛，令我最印象最新的是在欧洲，摩托车随处可见，半天的游览使我发现：
由于意大利的街道通常甚为狭窄以及停车位非常有限，意大利人都热衷于小/微型车，最受欢迎的莫过于Fiats, Renault, Citron, Peugeot.反而日本车就没亚洲的流行。
白天行驶于路面的摩托车，粗略估计40%是 100-250 cc小型踏板，30%是250 - 800 cc大型踏板，剩下的是600-1600cc大排量的街车和跑车居多。
令人意想不到的是路面的大排量摩托车以BMW摩托车最多， 其他品牌如杜卡迪，哈雷，KTM和日本4大品牌则平分春色。
由于意大利各街道头尾都有停放摩托车的特定位置，所以在意大利停放摩托车是相对的容易， 尤其是如在不影响行人交通的前提下，你也可以停放在行人道边而免于如香港这样会做成交通罚款。
意大利是欧洲以至全世界摩托车最多的欧洲国家之一，但在大牌量则以英国为首。欧洲其他国家如西班牙，德国，法国和北欧国家都是摩托车产业相对发达的国家，他们的**采取大量的相应措施鼓励人民使用摩托车来代替做成严重交通和污染问题的汽车。
我们亦希望中国**大力支持和发展摩托车产业，使中国向世界和欧洲的摩托车事业靠近。
虽然2008-2009年因为全球经济的不明朗因素以及摩托车产业市场的下滑，但是BG从来没有减少在赛车活动以及大中华市场的推广，在这困难的一年BG在大中华市场上反而有相应的扩张，BG台Wan分公司将在09年底建立和BG在即将开幕的广东赛车场及成都赛车场将设立全新的赛车中心，BG在2010年将有更大范围的覆盖大中华和亚太市场并作更深远的赛车培训和摩托产品推广。
我们在此次意大利摩托车展见了许多新/旧朋友与合作伙伴，这将为我们带来更多的商机和展望。
我们在这里向我们现在和新的合作伙伴致以深度感谢他们在车展的热情招待，我们希望2010将会令我们有更大的合作和展望。
Rumors has been around months before the ECIMA Show that due to the disastrous economy in EU, USA and the rest of the world, many of the Big names will not be exhibiting at most of the 2009-2010 Motorcycle shows or Bike events.
BG was invited to come to ECIMA to meet with our partners from Italy and EU to discuss about further development of Motorcycle markets and Sports in the Greater China regions. So appointments with Brembo, Leo Vince, Marchesini, WRP, BMC, Ohlins, Suomy and others.
The ECIMA show was bit smaller and taken up less Halls compared to the previous years, Its sad to see some of the world’s top names in Bikes : Honda, Yamaha has chosen not to come and Apparel names such as : Dainese, Alpine Star and even our own Arlen Ness/Berik/Madif were absent from the show.
The China manufacturers were again out in force with close to 100 companies exhibiting but most are in small areas with the exception of CFmoto from Zhejiang that fields one of the biggest ground. There has not been any new ideas or innovations from all China exhibitors and everyone was showing their usual scooters, Quads or Electric Bikes.
The 1st 2 -3 days are mainly for Trade people from all over the world, so there has not been a Massive crowd in many of the booths, but come this weekend, it is expected even with the poor economy, there will be big crowds coming to the exhibition’s last 2 weekend dates.
From many of the world Bike magazines reports, most of us have already know that most factories will not have much new models coming out. On the Sport Bike front, both Kawasaki, Suzuki only have new colors and fairing designs with none or very little make over changes.
Harley has a huge stand exhibiting a lot of new models but again none is totally brand new, Buell was still at Harley’s side Booths although everyone knows that Harley has officially Dropped Buell from 2010 so we’ll be seeing the last batch of Buell in any future shows and exhibitions.
As usual, there are more and more small companies popping up allover EU, especially in the Exhaust, suspension and body parts, but again, no new ideas or designs are to be seen and many brands have the same product as they’re from the same manufacturers.
At the 1st day of the show, I can only managed to walk 4 halls before my feet doesn’t belong to me anymore, the last booth I attended was the Korea Hyosung stand due to Hyosung is reaching a co-operation deal with our old friend ATK in the US and Hyosung has some new bikes that at least shows that the Korean companies are trying their best to capture a bigger share of the big capacity market (650-700cc)
Day 2, saw the wrong time so got up at 4 am in the morning, and got to the exhibition 1 hr too early, spend the morning walking the rest of the 2 Halls and more meeting with our partners, Glad to hear that most of the Performance brands BG is representing are coming out with their 2010 new products especially with Marchesini, Leo Vince and Brembo all have extremely impressive new ideas and products that guarantee will make everyone dying for them, all these new product photos and catalogues can be seen at this Sunday’s Hong Kong Bike show.
Again, it was a long day and the day ended with a conference meeting between ATK President Frank and CFmoto Chairman Mr. Lai, all parties was hoping for more future co-operations and to pool all the resources, and more meeting tomm.
Day 3 of the ECIMA Motorcycle show again was spend rushing from 1 meeting to another, problem is, not all the appointments are all in 1 hall, so nothing but walking and walking all day from 9 am - 6.30 pm.
After walking around all the halls for at least 3-4 times each, I now getting to know the exhibitions a lot better, from memory, there are even more big players not being seen there, Helmet brands such as AGV, Premier, OGK, Shark, and many 2nd level brand has all disappeared, the same for many of the other categories such as tyres with Michelin, Pirelli, Bridgestone, Metzeler all missing.
Talking with all our Partners, all bikes and bike related products were having a significant drop of sales from 20-40% since early 2009 and most expected the trend will go on for a good part of 2010.
On the China motorcycle companies, the usual big players are again not here or have really scale down their investment at this ECIMA show, Big companies such as Zongshen, Qianjiang, Jialing, Houjie are all missing and Loncin and Shineray are here only in a much smaller scale then before.
Most impressive is CFmoto from Hangzhou, CFmoto has always been a high end manufacturer of all Fuel injected scooters and Quads and they're here in force with a Massive stand and great line of Scooters, Quads, ATVs,
BGs Tech partner Dale from Australia and Frank White, President of ATK motorcycle in US was invited to view the CF Products, both Dale and Frank gave CF extremely high marks on their design and quality of their products.
ATK has voiced their interested in working with CFmoto after the show and further meeting will be arranged so hopefully
ATK and BG can provide CFmoto the extra tech input and expert testing's for their new 2010 big bike projects and for ATK to promote CF products in the US.
Quite a few of our partners are coming out with some fantastic new products with Brembo in the lead :
Brembo
1) with their years of design and manufacturing of the world's Top Braking systems, have designed a totally new range of high end calipers, these calipers are designed with Brembo's latest computer software that has gathered from years of data from designing all the calipers and the latest Computer power has designed a new caliper that looks totally different from the previous models, these new calipers are much lighter as some of the un-necessary material has been machined off but the calipers will be stronger with less distortion in high temperature.
2) A totally new Full floating Super Sport brake disc, the new disc sweeping area is narrower so can be used with both the regular Super Sport disc and the narrower Super bike calipers, the disc is totally separated from the carrier by a locking tab so to offer more floating and flexibilities.
3) A new MX caliper is also ready and offer better stopping power and look.
Ohlin's
1) During my Trip to Ohlins Sweden in Sept, we're already been briefed on the new for 2010 Ohlin's new products. Quite a few of Ohlins' products such as the steering damper, rear shocks and SBK Forks will come into the Electronic age, all these can all be adjusted electronically instead of the usual manual adjustments, this will give the riders a lot of selections and ease to adjust even during riding. These new products will be out early 2010.
2) The new Road and Track Dampers for Sport cars, Ohlins has already released some of the latest R&T dampers for use in many Road going sport cars, details can be obtained from BG.
Leo Vince
A lot of new look exhaust systems are coming out and will be avail around end Nov 09.
We'll be pre-viewing all these new products in Video form during the Hong Kong bike show this Sunday.
DAY 4
Day 4 was spend walking around parts of Milan before taking off to the airport.The most impressive in Milan is the huge number of motorcycle users during the day.
From what has been observed for most of the day, these are the findings :
1) Most Italian drove very small cars as their streets are very narrow and parking spaces are rare so small cars are easy to go around and park. most popular are the Fiats, Renault, Citron, Peugeot, Japanese cars are not as common as seen in Asia。
2) During the day time on the road， 40% scooters from 100-250 cc / 30% scooters from 250 - 800 cc / 30% are street or sports bikes of 600-1600cc
3) There are a surprising number of BMW being the biggest seen big bike on the road, then a good mixture of Harleys, Ducati's, and the big Japanese 4.
4) Parking on the street are relatively easy with most street both ends with designated Motorcycle parking spaces, and many bikes are on Pavements on side roads but as long as you're NOT blocking pedestrian traffics, you're quite safe with not getting penalties, which speaks a lot about our Greater China Bike parking problems.
Italy is one of the most motorcycle populous country in EU with UK actually having the biggest number of big cc bikes, other countries as Spain, Germany, Scandinavians, are all biker friendly countries and the Gov't actually encourage people to use bikes then their cars.
We hope our China Gov't can see the light soon and hopefully one day soon, our China streets will have some great bikes same as EU and the rest of the world.
BG Despite the hard economy and slow market reception on all New Motorcycles and Performance products, but through BG's non-stop promotions and activities, we has seen some significant growth in all of our markets, with the newly opening BG distribution and retail network in Taiwan and the further opening of BG Motorsport Centers at the new to be open in Dec Guangdong Circuit and a new partnership in Chengdu circuits, we'll be looking at a much bigger coverage for BG's Motorsport operation and our product sales in 2010.
It was a great week at the ECIMA show, We'd met up with a lot of old friends and partners and even more new friends and business contacts were made.
We’d like to say a big thank you to our Old and new partners for their great hospitality during BG’s visit to the Show and we look forward to a much greater partnership in 2010 and beyond.
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